Course curriculum

  • 1
    Watch FIRST (CRITICAL)
    • How to have success
    • Rules of Engagement
  • 2
    The 1% Mind
    • Imagine YOU - 12 Month Reflection
    • Imagine YOU - Vulnerable Awareness
    • Imagine YOU - 12 Month Vision
    • Imagine YOU - Application of Values
    • Imagine YOU - Vulnerable Awareness
  • 3
    Week 1: Getting Setup for REO Acceptance
    • Registration process you must follow
    • REO Platforms explained
    • Registering with companies who require Broker approval
    • REO Setup call
    • Week 1 Homework
  • 4
    Week 2: Landing Pre-foreclosure listings (NOD)
    • REVEALED: The NOD listing system
    • NOD letters call
    • Week 2 Homework
  • 5
    Week 3: Identifying the best prospective REO clients
    • Sending Out Your NOD Letters
    • Hit List (Part 1) - Banks / Hedge Funds / PE Groups / Small Investors / Non-Banks
    • Hit List (Part 2) - Asset Management Partners
    • Understanding and Landing Hedge Funds
    • Hit List call
    • Week 3 Homework
  • 6
    Week 4: "Warming Up" REO prospects BEFORE you call them
    • Effectively using LinkedIn and Facebook to connect with AMs
    • LinkedIn and Facebook call
    • Week 4 Homework
  • 7
    Week 5: Contacting and closing REO clients
    • Submitting Your Application Docs
    • The Magic Phone Call Elements - Time-Limiting, Affinities and Benefits
    • Decoding the REO Sales Call
    • REO Sales Call call
    • Week 5 Homework
  • 8
    Week 6: Learning Effective Marketing and Follow-Up
    • Start Calling Your REO Prospects
    • Top of Mind Positioning - How to Follow-Up with AMs
    • Creating Your PERSONAL Marketing Package
    • Mass Attraction Marketing - THE Most Valuable Skill
    • Top of Mind Positioning call
  • 9
    Week 7 - Learning Key Mass Attraction Marketing Concepts
    • Mass Attraction Marketing call
  • 10
    Week 8 - REO Assignment Process and Becoming a PREFERRED Agent
    • The Process for Handling REO Assignments
    • How to Negotiate with Banks to Get Offers Accepted Quickly
    • How to Create Raving Fans Who Send You Business Automatically
    • Processes - Negotiating - Becoming a Preferred Agent call
  • 11
    Week 9 - Advanced Ways to Get REO Listing Assignments
    • Sneak Attack - The Stealthy Approach that Connects You to Clients
    • Shock & Awe - Using In-Person Meetings to Blow Competitors Away
    • The Great REO Prospects Hidden in Plain Sight
    • REO1 - Making Connections with Your Most Valuable Resource - Your Network
    • Advanced Ways to Get REO Assignments call
  • 12
    Week 10 - Identifying your "SAM" for traditional listings
    • The Psychology of SAM Marketing
    • SAM Worksheet
    • SAM call
  • 13
    Week 11 - Uncovering the "WANTS" in your SAM
    • How Selling on WANTS Can Get You Loads of Listings
    • WANTS Survey
    • WANTS call
  • 14
    Week 12 - Ad Creation Part 1 - Crafting Mass Attraction Headlines
    • Mass Attraction Headlines call
    • Ad Creation and Split Test Worksheet
  • 15
    Week 13 - Ad Creation Part 2 - Telling the Story with Subheadlines and Supporting Copy
    • Mass Attraction Subheadlines and Supporting Copy call
    • Ad Creation and Split Test Worksheet
  • 16
    Week 14 - Ad Creation Part 3 - Final Editing Your Marketing Piece
    • REO1 - Mass Attraction Subheadlines and Supporting Copy call 2.mp4